# Podcast clip to TikTok ad: handoff template

An internal planning template from Overlap, not a platform approval or performance guarantee. Confirm available features in the actual advertiser account.

## Asset review

- Source episode, source timestamp and approved file version:
- Publishing account and exact post URL, if using an existing post:
- Intended audience and task:
- Source claim, edit's implied claim and retained qualification:
- Evidence supporting any product claim:
- Approved caption and call to action:
- Permission for the intended ad use; reference, scope and expiry:
- Spark authorization status and identity, where applicable:
- Music clearance for region and placement:
- Destination URL and mobile check:
- Reviewer, date and decision: ready for ad setup / organic only / revise edit / revise destination
- Unresolved questions and owner:

## Search campaign planning

| Query theme | Expected answer | Exact excerpt/version | Destination that delivers it | Why it fits / what to exclude |
| --- | --- | --- | --- | --- |
| | | | | |

The media buyer configures the actual campaign, keywords, exclusions, budget and optimization. Overlap's transcription Keywords field is not an advertising control.

## Launch and measurement

- Media buyer and final launch owner:
- Approved media budget and stop/review decision:
- Organic baseline captured at:
- Paid reporting window and attribution definition:
- Business action to evaluate:
- Production, management and media costs recorded separately:

| Delivered query where available | Asset | Observed outcome | Mismatch: audience / task / promise / incomplete answer | Decision and owner |
| --- | --- | --- | --- | --- |
| | | | | |

Retain unknowns as unknowns. Do not call increases in a promoted post's public view count organic growth. Reapprove material edits and destination changes before relaunching.