# Podcast Trial Reels test log

Use one record for each variant. This is an editorial tracking template, not a randomized experiment or an Instagram feature.

## Define the comparison

- Test ID:
- Source episode and URL:
- Source start and end timestamps:
- Audience:
- Editorial question:
- Variable being changed:
- Elements kept comparable:
- Publishing account:
- First measurement age:
- Second measurement age:
- Decision rule agreed before publishing:
- Reviewer:

## Variant record

| Field | Variant A | Variant B |
| --- | --- | --- |
| Internal clip ID | | |
| Opening line / context | | |
| Duration | | |
| Published URL | | |
| Published time and timezone | | |
| Confirmed as a Trial Reel | | |
| Automatic sharing setting | | |
| Measurement time and post age | | |
| Views | | |
| Shares | | |
| Shares per 1,000 views | | |
| Other available measures and definitions | | |
| Comments showing understanding or confusion | | |
| Differences or disruptions during the test | | |
| Reviewer decision and reason | | |

Shares per 1,000 views = shares / views × 1,000. If views are zero or unavailable, leave the ratio unavailable rather than dividing by zero. Views are not necessarily unique viewers; this is a descriptive ratio, not a person's probability of sharing.

Record unavailable metrics as unavailable. Compare posts at the same age, and keep first and second measurement records separately. Do not attribute an account-wide change precisely to one post unless the platform provides that attribution.

## Next editorial decision

- What can this comparison support?
- What remains uncertain?
- What will change in the next selection brief?
- What will stay the same?

Full guide: https://overlap.ai/blogs/instagram-trial-reels-are-here---here-s-how-to-use-them-without-adding-to-your-workflow