How SDRs Can Generate More Leads on LinkedIn Without Becoming Social Media Experts

For many SDRs, LinkedIn is one of the best places to connect with potential customers. The challenge is that creating consistent content takes time, effort, and often skills that aren’t part of a sales role. The good news is that there’s a straightforward way to build a presence on LinkedIn without needing to become a social media expert.

By using Overlap, SDRs can automatically create short, shareable clips from their own sales calls. These clips highlight real conversations, showcase teachable sales moments, and provide authentic content that resonates with prospects.

Why This Strategy Works

1. Sales calls contain built-in content
   Every day, SDRs have conversations where they explain solutions, answer objections, and share insights. These moments are highly relevant to potential buyers and can be repurposed into engaging content.
   
   

2. Clips provide quick, digestible value
   Short-form video works well on LinkedIn. A 30–60 second highlight from a real sales call can capture attention, demonstrate expertise, and build trust.
   
   

3. Consistency drives visibility
   Regular posting increases visibility with target accounts. Automating content creation from existing calls makes it possible to stay consistent without adding extra work.

   
   

How to Apply This Strategy

• Record sales calls. Capture your discovery calls, demos, or webinars (with permission).
  
  

• Use Overlap to process recordings. The platform identifies key moments and turns them into ready-to-post clips.
  
  

• Post highlights on LinkedIn. Share clips that teach something valuable, answer a common question, or show how you handle challenges.
  
  

• Build a library of content. Over time, this creates a growing archive of relevant posts to reuse and reshare.
  
  

Why Use Overlap? 

Overlap makes it possible to run this entire strategy with minimal effort. Once a sales call, demo, or webinar is recorded, Overlap automatically scans the conversation to detect key teachable moments—those insights, objections, or explanations that would resonate with a wider audience. From there, it handles the editing process end to end: trimming the clip, adding captions, formatting it for LinkedIn, and preparing it for posting. Instead of relying on a marketing team or spending hours in editing software, SDRs can go from raw call recording to social-ready content in minutes, keeping the focus on selling while still building a strong presence on LinkedIn.

Generate More Leads With Less Work

SDRs don’t need to become content creators to benefit from LinkedIn. By using AI tools like Overlap, they can turn the conversations they’re already having into consistent, valuable posts that attract attention and generate leads.