How Power 105.1 Generated 68M Impressions From a “Dead” YouTube Account

The Problem: A Dormant Station Channel in Radio's Biggest Market

Power 105.1 is one of New York City's most influential radio stations. Every day, they broadcast multiple powerhouse shows, The Breakfast Club with Charlamagne tha God and DJ Envy, The Cruz Show, and several other programs that command millions of listeners and generate the kind of cultural impact you can't buy.

Each show runs its own dedicated social media empire, posting clips, building audiences, and driving engagement on their individual TikTok, Instagram, and Facebook accounts. But iHeartRadio had created something else: a dedicated YouTube channel for Power 105.1 as a station-level hub. A central destination where audiences could discover content from all the shows under one roof.

The problem? That YouTube channel was dead.

Completely dormant for months. No posts. No clips. Radio silence.

While individual shows were cranking out four hours of content daily, celebrity interviews, viral debates, cultural commentary that breaks the internet, the station's YouTube channel just... sat there. Doing nothing.

Here's what that meant: In 2025, when 73% of audiences discover audio content through social media and video platforms, Power 105.1 was invisible at the station level. They were missing a massive opportunity to amplify their programming and cross-promote their entire roster of shows to a broader audience.

The issue wasn't lack of content. The station's shows collectively produced dozens of hours of absolute gold every week.

The issue was bandwidth. Creating social clips required:

• Finding viral moments across multiple shows and hundreds of hours of footage

• Editing content in various formats for different platforms

• Writing captions that actually convert

• Managing uploads and posting schedules across accounts

The station's lean production team was already maxed out producing live radio. They faced an impossible choice: focus on making great shows, or spend hours every day managing a YouTube channel.

They couldn't do both. Until June 15th, 2025.

The Solution: Automated Workflows That Scale Content Across Shows

Power 105.1 implemented Overlap to reactivate their dormant YouTube channel with an absurdly elegant solution: just two automated Workflows that handle everything.

Here's what makes Workflows different: Instead of forcing producers to manually watch hours of footage, hunt for clips, edit them, format them for specific platforms, write captions, and schedule posts, Overlap's Workflows do all of that automatically. The AI analyzes each episode, detects high-engagement moments based on audio patterns and emotional cues, generates clips optimized for each platform's specs, and publishes everything on schedule. No human intervention required.

Power 105.1's team built two Workflows to manage content for their entire station channel, pulling clips from The Breakfast Club, The Cruz Show, and other programs. Total setup time? Under two hours.

Workflow 1: Vertical Short-Form (TikTok + Facebook)

• Auto-identifies viral moments from episodes across all shows

• Reformats to vertical 9:16 (optimized for mobile)

• Generates platform-specific captions with hashtags and show tags

• Posts automatically to TikTok and Facebook on schedule

• Learns what works for each show's unique audience

Workflow 2: Horizontal Short-Form (Twitter/X)

• Clips high-performing segments from station programming

• Formats horizontal 16:9 (performs 3x better on Twitter for their demographic)

• Auto-publishes with Twitter-style copy

• Schedules posts for peak engagement windows

From June 15th on, every episode from Power 105.1's lineup was automatically transformed into dozens of social-ready clips, distributed across platforms without a single manual edit, export, or upload.

No video editors. No social media managers. No burnout.

The Results: From Dead Channel to 91 Million Impressions in Six Months

 Between June 15th and December 2025, Power 105.1 went from a dormant YouTube channel to 91 million impressions, 6.7 million engagements, and $588,784 in equivalent advertising value, without adding a single employee or spending hours on manual content creation. Overlap paid for itself in under three weeks.

Let's break down exactly how they did it.

Content Volume: 10,272 Clips Without Touching an Edit Button

Over six months, Overlap processed 600+ episodes from The Breakfast Club and other Power 105.1 shows, generating 10,272 clips and publishing 2,832 posts across TikTok, Facebook, and Twitter. Every single one was created, formatted, captioned, and distributed through automation, zero hours of manual editing.

Here's the math that matters: At the industry-standard rate of $50/hour for video editing, creating 10,272 clips manually would cost over $500,000 in labor alone, not counting social media management, caption writing, or scheduling.

Overlap eliminated that entire cost. And delivered higher volume and consistency than any human team could sustain.

Audience Impact: $588K Worth of Reach, Organically

The automated strategy generated 91,284,418 impressions, meaning Power 105.1's clips were viewed 91 million times by people discovering the station through social media.

To put that in perspective: buying 91 million impressions through Facebook and Instagram ads would cost approximately $588,784 at standard CPM rates for their demographic.

Power 105.1 got that reach for free. Organically.

But it gets better. The content also drove 6,769,212 total engagements, likes, comments, shares, saves. Those engagement signals tell algorithms to push content even further, creating compounding organic reach that multiplies over time. High engagement rates also prove audiences found the content valuable enough to interact with, which drives listeners back to Power 105.1's live broadcasts.

ROI: Paid for Itself in Three Weeks

Let's talk numbers:

• $500K+ avoided in video editing labor costs

• $588K generated in equivalent advertising value through organic reach

• $0 spent on new hires

• 3 weeks to full ROI

By month six, Power 105.1 had reactivated a dead channel, built a scalable content engine that runs 24/7, and freed their production team to focus on what they do best, making exceptional radio.

What Actually Went Viral

Three clips crossed 1 million views each:

1. Charlamagne tha God segment (The Breakfast Club) - Facebook: 1.2M+ views

2. Celebrity guest interview highlight - Facebook: 1.1M+ views

3. Trending cultural commentary - TikTok: 1.3M+ views

Overlap's AI doesn't guess. It identifies:

• Emotional peaks (laughter, controversy, surprise, conflict)

• Trending topics that signal broader interest

• Optimal clip length for each platform (15-45 sec TikTok, 30-60 sec Facebook)

• Audience patterns specific to each show

The AI learns what resonates with The Breakfast Club's audience versus The Cruz Show's audience—continuously improving its ability to surface content that actually performs.

The Takeaway

Investment: 2 Workflows, 2 hours setup
Ongoing effort: 0 hours per week
Return: 91M impressions, 6.7M engagements, $588K ad value

Power 105.1 reactivated a dormant YouTube channel and scaled content across multiple shows, going from zero to 91 million impressions in six months. No new hires. No manual editing. Just two automated Workflows running 24/7.

The proof? Even the busiest broadcast teams can dominate social media when AI handles the grunt work, freeing producers to focus on creating exceptional programming instead of drowning in content distribution.