How Leland Created a Content Distribution System That Generated Over 500k Organic Impressions Across Instagram, TikTok, and YouTube

The Challenge

Leland, a fast-growing platform helping people accelerate their careers, wanted to scale its social presence without overburdening their lean content team. With more than 60 social accounts across multiple categories, the team faced a familiar challenge: how to consistently publish high-quality, on-brand video content without drowning in manual editing, clipping, and posting.

Traditional workflows required multiple tools and hours of manual coordination. Each video had to be clipped, resized, captioned, and published one by one—making it nearly impossible to keep pace with Leland’s growth goals.

They needed a solution that could help them:

• Automate repetitive editing and distribution tasks

• Streamline publishing across dozens of channels

  
  

• Unlock more organic reach without adding headcount
  
  That’s where Overlap came in.
  
  
  

The Solution: Building a Content Distribution System With Overlap

Using Overlap’s AI-powered workflow automation, Leland built a fully integrated content distribution system that worked across Instagram, TikTok, YouTube, and Facebook.

• 20+ custom workflows were created to handle everything from video clipping and resizing to automated captioning and optimized posting.
  
  

• The system enabled the team to manage 60+ social accounts with consistency and efficiency.
  
  

• Overlap’s multi-platform publishing tools ensured that content reached audiences wherever they were, without requiring the team to manually reformat or upload each post.
  
  
  

By replacing hours of manual editing with automated workflows, Leland’s content team could focus on strategy, storytelling, and engaging directly with their community.

The Results

Within just 30 days of implementing Overlap, Leland achieved:

• 500,000+ organic impressions across Instagram, TikTok, and YouTube
  
  

• 2,000+ posts published through Overlap
  
  

• 423,271 new impressions generated in a single campaign cycle—equivalent to $2,730 in ad spend saved
  
  

• 7,893 new engagements across platforms
  
  

• A growing follower base, with 1,706 total followers gained during the period tracked
  
  

This scale would have been impossible with their previous manual process. Overlap’s automation allowed Leland to punch above its weight, generating reach and engagement typically reserved for much larger teams with paid media budgets.

Why It Matters

Content distribution is often the bottleneck for teams looking to grow on social. Leland proved that with the right system in place, it’s possible to turn raw content into hundreds of thousands of impressions—without sacrificing quality or burning out the team.

By leveraging Overlap’s AI-powered automation, they transformed content distribution into a repeatable, scalable growth engine.

Looking Ahead

With their new content distribution system running smoothly, Leland is now focused on doubling down: expanding into new content categories, optimizing creative performance, and building even more workflows to further scale their efforts.

👉 Want to scale your content distribution like Leland?

Check outOverlap’s product overview and see how automation can help you unlock more impressions, engagement, and growth.