How Leland's 3-Person Team Generated 500K Impressions in 30 Days, Managing 60 Social Accounts

The Story

Leland helps people accelerate their careers, connecting aspiring professionals with mentors who've already made it. Their platform is growing fast, and their content strategy reflects that ambition: 60+ social accounts spanning multiple career categories, each one targeting a different audience.

But there's a problem when you're growing this quickly: your content team can't keep up.

The Bottleneck

Picture this: You've just filmed a great piece of content, an interview with a mentor about breaking into tech. Now you need to:

1. Clip the best 60-second moment

2. Resize it for TikTok (vertical), Instagram (square and vertical), YouTube Shorts (vertical), and Facebook (horizontal)

3. Write platform-specific captions optimized for each audience

4. Add subtitles with proper formatting

5. Schedule the post for optimal timing on each platform

6. Repeat this process for 59 other accounts

For a single piece of content, that's hours of work. Multiply that across dozens of videos per week, and suddenly your content team is spending all their time on production logistics—not strategy, not storytelling, not engaging with the community.

Leland's team was drowning in manual work. They were producing great content but couldn't distribute it fast enough to match their growth.

The irony was painful: they were helping others accelerate their careers while their own growth was being held back by spreadsheets and video editing software.

The Breaking Point

The math was brutal. To maintain their current publishing pace across 60 accounts, they'd need to either:

Option A: Hire 5-10 more editors and social media managers (expensive, slow to onboard, hard to coordinate)

Option B: Cut back on the number of accounts and limit their reach (defeat the purpose of multi-category strategy)

Option C: Find a way to automate the repetitive work without sacrificing quality

None of the first two options were viable. Growth companies can't afford to slow down. So they started looking for the third path.

The Solution: A Distribution System That Runs Itself

Leland partnered with Overlap to build an AI-powered content distribution system that could handle the repetitive work automatically, while the human team focused on what humans do best.

They created 20+ custom workflows that automated everything:

• Video clipping - AI identifies the best moments from long-form content

• Platform-specific formatting - Automatic resizing for vertical, horizontal, and square formats

• Caption generation - AI writes platform-optimized captions that match brand voice

• Scheduling and posting - Smart timing across all channels with no manual intervention

The system connected seamlessly to Instagram, TikTok, YouTube, and Facebook, managing all 60+ accounts from a single dashboard.

The result? Leland's three-person team went from spending 80% of their time on manual editing to focusing 100% on strategy and community engagement.

The Results: 30 Days of Automated Growth

In the first month after implementing Overlap, Leland's distribution system delivered:

500,000+ organic impressions across all platforms, with zero paid promotion.

That number alone is impressive. But here's what makes it remarkable: they achieved this while publishing 67 posts per day across 60 accounts. No human team could sustain that pace without automation.

The breakdown tells the full story:

• 2,000+ posts published in 30 days

• 423,271 impressions in a single campaign cycle (equivalent to $2,730 in saved ad spend)

• 7,893 new engagements across all platforms

• 1,706 new followers gained organically

But the numbers only tell part of the story. The real transformation was internal.

What Changed Behind the Scenes

Before Overlap, Leland's content team operated in constant firefighting mode:

• Mornings spent batch-editing clips

• Afternoons scheduling posts across dozens of accounts

• Evenings troubleshooting formatting issues

• Weekends catching up on backlog

After Overlap, they became strategists:

• Analyzing which content resonated with which audiences

• Testing new formats and creative approaches

• Engaging directly with their growing community

• Focusing on storytelling instead of technical logistics

• Actually using the data to inform future content decisions

The automation didn't replace their team, it amplified them. Three people could suddenly do the work of ten, without working longer hours or sacrificing quality.

One team member put it simply: "I finally have time to think again."

Why This Matters for Growing Companies

Content distribution is often the hidden bottleneck for high-growth companies. You have great content. You have an engaged audience. You have a strategy.

But you can't physically scale the manual work of reformatting, captioning, and posting across dozens of channels. So you have three choices: slow down your growth, hire aggressively, or automate intelligently.

Leland proved that the third path works. With the right automation in place, a small team can achieve reach and engagement that typically requires massive headcount or six-figure paid media budgets.

They turned content distribution from a bottleneck into a competitive advantage.

What's Next

With their distribution system running smoothly, Leland is now focused on acceleration:

• Expanding into new content categories and career verticals

• Running data-driven experiments on creative performance

• Building additional workflows to scale distribution even further

• Exploring new platforms and formats as they emerge

The foundation is built. The system is proven. Now they're scaling up.

Want to scale your content distribution without scaling your team? See how Overlap works by checking out Overlap’s product overview.