How to Run 10 Social Accounts and Still Produce a Top Podcast on IHeartMedia

The Introduction:

Elvis Duran and the Morning Show is one of the most listened-to radio shows in the world, airing live for four hours each weekday and reaching millions of listeners. The show runs at full speed, with live callers, celebrity guests, breaking news, and tightly timed segments that demand constant attention from the production team.

At the same time, the show maintains a significant digital presence. Between the main show accounts and Elvis Duran’s personal accounts, the team manages 10 social media accounts across Twitter, Instagram, TikTok, Facebook, and YouTube, each requiring fresh, platform-specific content every day.

The Problem

Producing a four-hour live radio show is already a full-time job. Managing 10 social accounts on top of that made the workload unsustainable. Social distribution required watching full episode replays, identifying moments, editing multiple formats, writing dozens of captions, and uploading posts across platforms, all while preparing for the next day’s broadcast. Hiring additional editors or social managers would have added significant cost, but letting accounts go dormant wasn’t an option in a world where most audiences discover shows through social media. The team needed a way to scale distribution without sacrificing production quality or burning out producers.

The Strategy

In March 2025, the team implemented Overlap to automate social content distribution end to end. Instead of producers manually clipping and posting, Overlap’s AI analyzed each episode, identified high-engagement moments, generated platform-optimized clips, wrote captions, and published content automatically across all 10 accounts.

They built three workflows tailored to the show’s needs. One focused on recurring viral segments, another surfaced standout celebrity guest moments, and a third optimized clips for each platform’s format and audience. Setup took just a few hours, and from that point forward, producers no longer had to touch editing software, export files, or manually upload posts. Automation ran continuously in the background while the team stayed focused on the live show.

The Results

Between March and October 2025, Overlap processed more than 500 episodes, generated 3,259 clips, and saved the team over 800 hours of manual work. Posting stayed consistent across all 10 accounts with zero missed days, even during vacations or sick leave, and the system paid for itself within the first month without any new hires.

The biggest impact wasn’t just efficiency, it was clarity. Producers went from spending hours each day on social logistics to spending minutes reviewing and approving clips. That reclaimed time was reinvested into better segment planning, stronger guest prep, and higher-quality radio. Overlap didn’t replace the production team, it removed the chaos around distribution, giving producers the freedom to focus on what they do best: making great radio.