How One Producer Manages 10 Social Accounts for Elvis Duran — And Still Has Time to Actually Produce the Show

The Impossible Job

Picture this: You’re producing a live 4-hour radio show—Elvis Duran and the Morning Show.

Millions of listeners tuning in every morning. Celebrity guests arriving throughout the broadcast. Live calls. Breaking news. Comedy segments that have to hit perfectly.

Your job is to manage:

• Caller screening

• Guest coordination

• Sound cues

• Commercial timing

• Breaking news integration

…Oh, and you’re also supposed to post content to 10 social media accounts every single day?

Welcome to the modern radio producer’s nightmare.

Elvis Duran’s show maintains separate social presences for both the show’s main brand and Elvis’s personal accounts across five major platforms: Twitter/X, Instagram, TikTok, Facebook, and YouTube.

That’s two accounts per platform—10 total accounts that need fresh, platform-specific content every day to stay relevant and grow audiences.

The math doesn’t work. Producing a live 4-hour show is already a full-time job.

Adding social media management on top of that? Impossible.

But in 2025, letting social accounts go dormant isn’t an option either. 73% of audiences discover shows through social media, and consistent posting is what drives discoverability and growth.

Something had to give.

The Breaking Point: Choose Your Suffering

Before implementing Overlap, Elvis Duran’s production team faced three terrible options:

Option 1: Ignore Social Media

• Focus exclusively on producing great live radio

• Let social accounts go dormant

• Post sporadically when possible

Result: Great show, zero digital presence, shrinking audience reach.

Option 2: Sacrifice Production Quality

• Clip highlights during commercial breaks

• Rush edits, miss great moments, post inconsistently

• Burn out trying to juggle two full-time jobs

Result: Mediocre radio + mediocre social + exhausted producers.

Option 3: Hire More People

• Add dedicated social media managers ($50K–70K each)

• Add video editors ($50K–70K each)

• Total annual cost: $150K–$300K minimum

Result: Huge budget expansion for work that doesn’t improve the show.

None of these options were sustainable. The team needed a fourth way—something that could manage 10 accounts without draining resources or disrupting live production.

The Solution: Workflows Built for Radio Production

In March 2025, Elvis Duran’s team implemented Overlap and built three custom Workflows designed around their segments, guests, and distribution needs.

What Workflows Change

Instead of producers:

• Watching 4-hour show playback

• Manually identifying moments

• Editing in Premiere

• Exporting multiple formats

• Writing 30+ captions

• Uploading 10 separate posts

Overlap automates the entire process end-to-end.

The AI:

• Analyzes each episode

• Detects high-engagement moments

• Generates clips optimized for each platform

• Writes platform-specific captions

• Publishes automatically across all 10 accounts

Total setup time: 3 hours.

Workflow 1: Viral Segments

• Auto-clips recurring high-performing segments (“Phone Taps,” “Awkward Tuesday,” etc.)

• Generates 4–6 clips per episode

• Formats + publishes to all accounts

• Learns which segment types perform best on each platform

Workflow 2: Celebrity Guest Moments

• Identifies the best emotional, funny, or newsworthy moments automatically

• Creates 2–4 clips per guest

• Generates smart, context-aware captions

• Distributes based on best platform fit (news → Twitter, comedy → TikTok, etc.)

Workflow 3: Platform Optimization

• Twitter/X: Horizontal, punchy captions under 200 characters

• Instagram/TikTok: Vertical 9:16 with optional trending audio

• Facebook: 60–90 sec clips with full context in captions

• YouTube Shorts: Vertical with title cards + retention optimization

From March onward, producers never had to:

• Touch an edit button

• Export a single file

• Manually upload anything

Everything happened automatically.

The Results: 800+ Hours Reclaimed, Producer Sanity Restored

Between March and October 2025:

• 500 episodes processed

• 3,259 clips generated

• 800+ hours saved

• Zero duplicate posts

• Zero missed days

The system paid for itself in the first month.

A Producer’s Day: Before vs. After

Before Overlap

5:30 AM — Arrive, prep show

6:00 AM — Live show (4 hours)

10:00 AM–2:00 PM — Social media grind:

• Watch 4-hour playback

• Identify 10–15 post-worthy moments

• Edit in Premiere

• Export 10 versions

• Write 30+ captions

• Upload to 10 accounts

• Manually schedule posts

Result: 4+ hours of extra labor every day.

After Overlap

10:00 AM — Show ends

10:15 AM — Review dashboard:

• See 12 AI-generated clips

• Approve 8

• Click “Publish to All Accounts”

Total time: 15 minutes. Done.

Producers finally get to go home on time.

Volume Managed Across 8 Months

• 500 episodes → 3,259 clips

• 6.5 clips per episode on average

• All clips formatted correctly per platform

• Posting remained consistent even during sick days or vacations

Time Reclaimed

• 800+ hours saved

• 15 minutes/day reviewing AI clips

• 100% focus during live production

Those hours were reinvested in segment planning, guest prep, and better radio—not busywork.

Money Not Spent

By automating social:

• $0 spent on new hires

• $0 spent on editing software

• Paid for itself in under 1 month

Real Workflow Example: Celebrity Guest Day

A pop star visits the show. The AI identifies four strong moments:

1. Emotional story

2. Comedic impression

3. Breaking news reveal

4. Tour announcement

Clips Generated:

• 42 sec vertical – emotional clip

• 28 sec square – impression moment

• 35 sec horizontal – news clip

• 53 sec vertical – tour announcement

Platform Distribution:

• Instagram/TikTok: All four, vertical format

• Twitter: Clips 2–3 only, horizontal

• Facebook: All four with longer captions

• YouTube Shorts: All four with title cards

Producer job: Review → Approve → Publish.

Total time: 2 minutes.

The Real Win: Strategic Freedom

When producers stop drowning in manual posting, they can:

• Produce better radio

• Improve guest prep

• Strengthen show segments

• Actually enjoy their jobs

“Before Overlap, social media was this constant dread hanging over every show… Now? It’s like having an assistant producer who only handles social and never complains. I can finally focus on making great radio again.”

— Sarah Mitchell, Senior Producer, Elvis Duran and the Morning Show

The Takeaway

Investment: 3 Workflows, 3-hour setup

Daily commitment: 15 minutes

Result: 10 accounts managed flawlessly, 800+ hours reclaimed, producer sanity restored

For lean teams managing multiple social accounts, Overlap isn’t just a time-saver—it’s the difference between drowning in chaos and doing your job well.

Manage 10+ accounts with the effort of zero.