How Vezcos Media Relaunched a Dormant YouTube Channel and Generated Nearly 1M Impressions in 15 Days With Overlap

The Challenge

Vezcos Media had a YouTube channel that once performed well but had gone dormant over time. Their archive was full of strong long-form content, but the team needed a way to breathe new life into it and reintroduce their brand to a modern audience consuming content on short-form platforms like TikTok and YouTube Shorts.

The challenges were clear:

• Relaunching a dormant channel without fresh long-form production

• Repurposing a large back catalog efficiently

• Testing fan-driven distribution through automated accounts to reach new audiences

• Doing all this quickly, without adding a large team or heavy manual editing work
  
  

The Solution: Reviving Old Content With Overlap

Vezcos Media turned to Overlap’s AI-powered video automation platform to transform their existing library into a new distribution engine.

In just two weeks, they:

• Set up 7 unique workflows to automate clipping, resizing, and captioning old long-form videos.

• Connected 4 social accounts, including TikTok and YouTube, to manage distribution seamlessly.

• Launched automated fan accounts to repost and share clips, helping amplify their reach and reintroduce older content to entirely new audiences.

Instead of manually re-editing their archive, Overlap enabled them to build a repeatable, scalable process for content revival—turning dormant assets into active growth channels.

The Results (First 15 Days)

Within the first two weeks of relaunching, Vezcos Media saw:

• 965,110 new impressions across platforms — equivalent to $6,224 in ad spend saved

• 64,958 new engagements driven by shorts and clips

• 82,253 total followers across their connected accounts, rebuilding their audience base quickly
  
  

The ability to automate both content repurposing and multi-platform distribution gave Vezcos Media a head start in reviving their brand presence.

Why It Matters

For media companies and creators, a dormant archive can be one of the most undervalued assets. Vezcos Media’s success shows that with the right automation tools, existing content can be reactivated and scaled into powerful organic growth engines.

Overlap not only helped Vezcos Media save hundreds of hours of manual editing, but also turned their old videos into nearly 1M impressions in just 15 days—proving that content doesn’t have to be new to deliver new results.

Looking Ahead

Vezcos Media is now expanding their strategy to include more fan accounts, testing different clip formats, and building on their early momentum. With Overlap powering their workflows, they’re focused on scaling this revival into long-term audience growth.

👉 Want to revive your old content and scale impressions like Vezcos Media?

Check out Overlap’s product overview to see how automation can help transform your content archive into a modern distribution system.