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Overlap for Brands

Don't buy usage. Pay only for results.

Clipping campaigns that run on your accounts, creating and compounding value over time.

    Campaign performance dashboard with impressions, spend, budget, and a podcast clip
    How It Runs

    Three inputs, then it runs.

    Connect the channels, define how the brand should show up, and set the monthly ceiling. We handle the clips, publishing, and reporting from there.

    Step 01

    Link your social accounts

    Connect the accounts the campaign publishes to across the nine platforms we support — TikTok, Instagram, YouTube, X, LinkedIn, Facebook, Threads, Snapchat and Bluesky. Each one stays dedicated to your brand.

    Connected accounts
    • TikTok@yourbrandConnected
    • Instagram@yourbrandConnected
    • YouTube@yourbrandConnected
    + Add another account
    Step 02

    Set brand guidelines

    Choose the visual system, caption voice, account identity, and publishing boundaries. Every clip follows the same approved rules.

    Brand kit
    youtube.com/@yourbrandScan
    • Palette
    • Caption voiceDirect, no emoji
    • LogoBottom-left, every clip
    • Needs reviewAnything off-brief
    Step 03

    Define a budget

    Set the monthly ceiling and agree the CPM. Spend follows delivered views and never runs beyond the limit you chose.

    Monthly plan
    Ceiling$25,000CPM$1.50
    • Views delivered12,160,000
    • Spend$18,240
    Budget used73%
    Retained Value

    Value compounds, never resets

    An ad stops the day the budget stops. A dedicated account does not: the handle, the followers and every post stay with your brand — so the last month of a campaign is where the next one starts.

    Side by side
    After the campaignPosts stay live · OverlapPosts come down at payout · Clippers
    Where it runsYour own accounts · OverlapThe clipper’s pages · Clippers
    How reach happensOrganic distribution · OverlapViews artificially boosted · Clippers
    Cost of reach$0.50–$2.50 CPM · OverlapOften $5.00+ CPM · Clippers
    Brand controlTemplated editing for your agent · OverlapWhatever the clipper posts · Clippers

    Yours to sell against

    An owned audience is first-party inventory — run sponsorships on it, or sell against it like your other channels.

    Yours to monetize

    Where an account qualifies for a platform’s creator payouts or revenue share, that revenue is yours.

    Yours to keep reaching

    Followers earned in month one still see month six. Every month compounds instead of restarting at zero.

    Yours to run either way

    Keep running with us, hand the accounts to your team, or leave them live. The login goes with the brand.

    The Economics

    A retainer buys hours. This buys views.

    An agency invoices the work — hours booked, clips shipped, watched or not. We price the result: a ceiling, a rate per thousand views, and nothing charged for reach that never landed.

    Spend = delivered views ÷ 1,000 × agreed CPM

    Campaign Planner

    What your budget actually buys

    Views at that budget16.7MAt $1.50 CPM
    Estimated CPC$0.8330K estimated website visits

    A planning illustration: 6% of delivered views reach the profile, 3% of those continue to your site. Your ceiling and CPM are agreed with our team.

    Questions brands ask

    A continuous run of short-form clips cut from content you already have and published to social accounts, so the reach comes from organic distribution rather than from paid placement. With Overlap the accounts belong to your brand and an agent does the cutting, captioning and posting.

    You set a monthly ceiling and agree a CPM between $0.50 and $2.50. Spend follows the views actually delivered and stops at the ceiling — there are no production fees, no minimum deliverables and nothing charged for reach that did not land.

    From the platforms’ own analytics on posts published to your accounts, which you can see for yourself in the same dashboards. Every view is organic — nothing is boosted or bought — and a clip that was never posted is never billed.

    Anything long with people talking in it: podcasts, interviews, livestreams, webinars, launch events, panels. The agent is looking for moments worth watching on their own, so a source with a hundred of them will always outperform a source with three.

    An influencer placement rents somebody else’s audience for one post and ends when the post does. A campaign here builds an audience on accounts you own, so the spend leaves you with a channel, a following and a library rather than with a receipt.

    TikTok, Instagram, YouTube, X, LinkedIn, Facebook, Threads, Snapchat and Bluesky. Clips are published and tracked across every one of them from the same campaign, so a brief runs everywhere its audience is rather than on the one surface a vendor happens to cover.

    You do, and nothing is switched off. The handles, the followers and every post published to them stay with your brand, the posts are not taken down when billing stops, and the accounts are never repurposed for another advertiser.