Turn the video you already have into short-form clips that run organically on accounts your brand owns, billed per thousand delivered views against a ceiling you set. The same clips can be exported as creative for your paid campaigns.
Connect the brand’s accounts, set what a clip may and may not say, and choose the monthly ceiling. Cutting, captioning, publishing and reporting happen from there.
Connect the accounts the campaign publishes to across the nine platforms we support — TikTok, Instagram, YouTube, X, LinkedIn, Facebook, Threads, Snapchat and Bluesky. Each one stays dedicated to your brand.
Choose the visual system, caption style and post voice, and set what a clip may never say — an offer that has expired, a claim that needs substantiation, a market where the product is not sold. Anything off-brief is held for review.
Set the monthly ceiling and agree the CPM. Spend follows delivered views and never runs beyond the limit you chose.
An Overlap campaign publishes clips organically on the brand’s own accounts and bills delivered views; it does not buy ad placements. The same workflow can export clips for your paid team to test as creative in the ad platforms they already use.
Brand films, product demos, podcasts, webinars, event footage and long-form YouTube uploads. Connect the channel, feed or files, and new uploads enter the same workflow.
Tell the agent which moments to find: a product benefit, a customer result, an objection answered. It reframes each one to vertical, adds captions and the brand kit, and returns several candidate clips from a single recording.
Publish to the brand’s accounts on a schedule or after approval, and export any clip as a file for the paid team. Overlap does not set ad targeting or buy placements; that stays in the ad platform.
As seen onMy First MillionA short podcast excerpt explaining how Overlap finds moments, edits clips and prepares them to share. This is a finished clip exported from Overlap.
iHeartMedia used Overlap clipping agents to turn its long-form show library into edited, formatted clips published across its social channels. The case study includes the workflow and channel results.
These are the results reported in this customer’s case study, not a forecast for a new campaign.
Read the iHeartMedia workflow and resultsA paid flight stops the day the budget stops. An owned account does not: the handle, the followers and every post stay with the brand, and the posts stay live after billing ends.
Organic performance on every clip is a read on which moments hold attention before you put paid spend behind one.
Send viewers to a product page, an offer or a sign-up. The channel is the brand’s to aim.
Followers earned in one campaign see the next one. Every month compounds instead of restarting at zero.
Keep running with us, hand the accounts to your social team, or leave them live. The login goes with the brand.
A media buy is priced by the auction and ends when the budget does. We price delivered organic views: a ceiling, a rate per thousand, and nothing charged for reach that never landed.
Spend = delivered views ÷ 1,000 × agreed CPM
A planning illustration: 6% of delivered views reach the profile, 3% of those continue to your site. Your ceiling and CPM are agreed with our team.
No. Clips are published organically on social accounts the brand owns, and nothing is boosted or bought. CPM is the billing unit for delivered views, not an ad placement, so a campaign runs beside paid campaigns rather than inside an ad platform.
Overlap covers both sides of the job. Its agent turns long video into short, captioned vertical clips your paid team can export and test as ad creative, and its campaigns publish clips organically on accounts the brand owns, billed on delivered views. Overlap does not buy ad placements or set targeting; that stays in the ad platform.
Yes, as exported files. Any workflow can end in an export rather than a post, so clips can go to your asset library or a download and be uploaded in the ad platform. There is no ad-buying connection, so targeting, budgets and placements stay with whoever runs the ad account.
Yes. A workflow can hold every clip for approval or publish on its own schedule, and anything outside the brand rules is held for review rather than published.
You set a monthly ceiling and agree a CPM between $0.50 and $2.50. Spend follows the views actually delivered and stops at the ceiling — there are no production fees, no minimum deliverables and nothing charged for reach that did not land.
From the platforms’ own analytics on posts published to your accounts, which you can see for yourself in the same dashboards. Every view is organic — nothing is boosted or bought — and a clip that was never posted is never billed.
You do, and nothing is switched off. The handles, the followers and every post published to them stay with the brand, the posts are not taken down when billing stops, and the accounts are never repurposed for another advertiser.
