Turn the webinars, podcasts, product demos and events you already record into captioned, on-brand short-form clips. Overlap edits and publishes them on accounts your brand owns, with campaign spend based on delivered views.
Connect the brand’s accounts, set the brand kit and the rules, and choose the monthly ceiling. Clip selection, captioning, publishing and reporting happen from there.
Connect the accounts the campaign publishes to across the nine platforms we support — TikTok, Instagram, YouTube, X, LinkedIn, Facebook, Threads, Snapchat and Bluesky. A dedicated clips handle can run beside the main brand account, and both belong to you.
Logos, colors, caption style and the voice that writes each post are set once, along with what a clip may never do — an unannounced product, a customer you cannot name, a claim that needs legal review. Anything off-brief is held for review.
Set the monthly ceiling and agree the CPM. Spend follows delivered views and never runs beyond the limit you chose.
AI video clipping finds the moments in a longer recording and turns them into short vertical videos. Overlap adds captions and your brand kit, then publishes the clips to the social accounts your brand owns or exports them to the tools your team already uses.
Webinars, podcasts, product demos, keynotes, interviews and customer stories. Connect the channel, feed or files that hold them, and new uploads enter the same workflow.
Tell the agent what to look for: a product explanation, a customer result, a strong opinion. It cuts the moments, reframes them to 9:16 vertical, adds captions and applies your brand kit, and any clip can be refined in the editor.
Hold clips for approval or publish on a schedule to TikTok, Instagram Reels, YouTube Shorts and the brand’s other connected accounts. Any workflow can export instead, and performance reporting shows which moments to cut more of.
As seen onMy First MillionA short podcast excerpt explaining how Overlap finds moments, edits clips and prepares them to share. This is a finished clip exported from Overlap.
iHeartMedia used Overlap clipping agents to turn its long-form show library into edited, formatted clips published across its social channels. The case study includes the workflow and channel results.
These are the results reported in this customer’s case study, not a forecast for a new campaign.
Read the iHeartMedia workflow and resultsA paid flight stops the day the budget stops. An owned channel does not: the handles, the followers and every clip stay with the brand — so the audience a campaign builds is still there for the next launch.
A product release, an event, a report — an owned short-form audience is a channel you can announce into without buying the reach again.
Send viewers to a demo, a landing page or a sign-up. The channel is the brand’s to aim.
Followers earned this quarter see next quarter’s campaign. Every month compounds instead of restarting at zero.
Keep running with us, hand the accounts to your social team, or leave them live. The login goes with the brand.
A clipping tool charges for access, and your team still does the selecting, editing and posting. We price the result: a ceiling, a rate per thousand views, and nothing charged for reach that never landed.
Spend = delivered views ÷ 1,000 × agreed CPM
A planning illustration: 6% of delivered views reach the profile, 3% of those continue to your site. Your ceiling and CPM are agreed with our team.
For a marketing team that wants clips produced and published without adding editing work, Overlap is built for that: an AI agent selects the moments, adds captions and the brand kit, and posts to accounts the brand owns under rules your team sets. Teams that prefer to edit and schedule clips themselves can run the same agent platform as a self-serve clipping tool.
Recordings your marketing team already has the right to publish: webinars, podcasts, product demos, keynotes, interviews, panels, livestreams and customer stories. Connect the channel, feed or files that hold them. Nothing has to be filmed for the campaign.
Yes. Captions, vertical framing, aspect ratio and the brand kit — logos, colors and caption styles — are set once on the workflow and applied to every clip, and any clip can be adjusted in the editor before it publishes.
Yes. A workflow can hold every clip for approval or publish on its own schedule, and the setting is per workflow, so a new brand account can stay supervised while an established one runs hands-free.
Yes. Any workflow can end in an export instead of a post, so clips can go to your own scheduler, your asset library or a download.
You set a monthly ceiling and agree a CPM between $0.50 and $2.50. Spend follows the views actually delivered and stops at the ceiling — there are no production fees, no minimum deliverables and nothing charged for reach that did not land.
From the platforms’ own analytics on posts published to your accounts, which you can see for yourself in the same dashboards. Every view is organic — nothing is boosted or bought — and a clip that was never posted is never billed.
You do, and nothing is switched off. The handles, the followers and every post published to them stay with the brand, the posts are not taken down when billing stops, and the accounts are never repurposed for another advertiser.
