Overlap is an AI video clipping platform. Teams run it themselves, or Overlap's team runs managed clipping campaigns for them on accounts the customer owns, priced per delivered view.
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Overlap vs Submagic: clipping software compared
Submagic polishes uploaded short videos with captions, B-roll, zooms and music, then publishes them to three platforms. Overlap automates clipping and posting from channels, folders, feeds or livestreams, with optional campaign management. Choose Submagic for hands-on editing; choose Overlap for ongoing automated or managed workflows.
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Submagic
SubmagicChecked · All comparisons
Definitions
What each one says it is
Each company in its own words. The rest of the page is what those words mean in practice.
SubmagicSubmagic, in its own words
“the best AI tool to create captivating short-form videos in seconds”
Submagic mission page · checked
Pricing
What Overlap and Submagic cost
Every vendor figure is the one printed on its pricing page on the date shown. Overlap’s platform is a custom quote from sales, and the managed-campaign band is its published rate.
Two ways to buy. The platform is a subscription; the managed campaign is priced on the views it delivers.
- Platform
Custom quote
subscription
- Billed on processing hours and active workflows
- Team plan with up to 10 seats
- Connected accounts per platform set by plan
- Plan and pricing information inside the portal
- Managed campaigns
$0.50 to $2.50
CPM on delivered views
- You set a monthly ceiling
- Spend follows the views actually delivered and stops at the ceiling
- Runs on accounts you own
- Nothing charged for reach that did not land
- The platform is priced on a custom quote from our sales team. The CPM band is the managed-campaign rate.
Read from Overlap docs: billing, Overlap: clipping campaigns for brands · checked
Submagic
Three plans priced per member, and a custom tier. Each plan counts videos per member per month and caps the length of each video. Magic Clips, the long-video clipper, is a separate add-on subscription. The pricing page opens on yearly billing.
- Starter
$19
per member per month, or $12 billed yearly
- 15 videos per member a month
- 2-minute cap per video
- No watermark, 1080p export
- No publishing to social
- Pro
$39
per member per month, or $23 billed yearly
- 40 videos per member a month
- 5-minute cap per video
- Brand Kit, publishing and analytics
- 1 publishing profile per platform
- Business
$69
per member per month, or $41 billed yearly
- Up to 100 videos per member a month
- 30-minute cap per video
- 4K and 60 FPS export
- 3 publishing profiles per platform
- Custom
Custom
contact sales
- Custom videos, minutes per video and members
- Custom Magic Clips and API limits
- SSO and dedicated customer success
- Magic Clips add-on
$19
per month, on top of a plan
- 10 video uploads
- Added from the account page
- No figure for it on the pricing page
Read from the help centre’s cost article, updated Jun 16, 2026.
- API use is metered in minutes: 10 a month on Starter and Pro, 100 on Business. Extra minutes are sold in packs, from 250 minutes at $57 a month to 10,000 at $1,000 a month.
- Without a plan you can upload 3 short videos to try it. The help centre says a subscription lets you download without a watermark.
- Figures are USD per member. EUR and BRL price lists are also offered.
Read from Submagic pricing, Submagic help centre: how much does it cost to use Submagic · checked
Capabilities
Overlap and Submagic, row by row
Twenty rows, the same on every comparison page, so the five tools line up. A cell is what the vendor’s own page says on the date it was checked. “Unknown” means no page we opened answers it.
| Criterion | Submagic | |
|---|---|---|
| AI clip detection3 | OverlapYesFind Clips: highlights, montages or even clips, 10 to 600 seconds, steered by a prompt | SubmagicYesMagic Clips turns a long video into shorts. It is an add-on subscription, not part of a plan |
| Auto captions1 | OverlapYesGenerated from the transcript; named presets, per-speaker styles, keyword highlights | SubmagicYesAI auto captions on every plan; standard templates on Starter, premium from Pro |
| 9:16 reframing / speaker tracking12 | OverlapYesConvert to Vertical follows the active speaker; split view for two or more | SubmagicYes9:16, 16:9, 1:1 and 4:5 presets with automatic cropping; face tracking is on by default in Magic Clips |
| B-roll1 | OverlapYesImage search, YouTube or your own B-roll library, at a frequency you set | SubmagicYesFree B-roll on Starter; Storyblocks B-roll and movie clips from Pro |
| Music1 | OverlapYesSearch a library or upload a track | SubmagicYesFree audio on Starter; Storyblocks audio from Pro |
| Brand kit1 | OverlapYesLogo, colours, fonts and voice, imported from a domain | SubmagicYesBrand Kit and custom fonts on Pro and Business; not on Starter |
| Virality / ranking score7 | OverlapYesEvery clip carries a virality score | SubmagicYesMagic Clips returns a total score and four sub-scores: shareability, hook strength, story quality, emotional impact |
| Languages13 | OverlapUnknownThe docs publish no language count | SubmagicYesCaptions in 100+ languages per the help centre; the homepage says 123 |
| Team workspace2 | OverlapYesTeam plan with up to 10 seats | SubmagicYesShared workspace to upload, edit, review and export together; every plan is charged per member |
| Direct publishing5 | OverlapYesNine platforms: TikTok, Instagram, YouTube incl. Shorts, X, LinkedIn, Facebook, Threads, Snapchat, Bluesky | SubmagicYesTikTok, Instagram Reels and Stories, YouTube Shorts. LinkedIn, Facebook and X are listed as coming soon, though the API reference already documents them. Pro and Business only |
| Scheduling5 | OverlapYesSocial Calendar: cadence rules, approval, reschedule | SubmagicYesPick a date and time on Pro and Business; a free account can publish one video with Publish Now |
| Sources supported3 | OverlapSeven kinds of sourceManual upload, YouTube channel or playlist, Dropbox, RSS and podcast feeds, audio livestream URL, RTMP/HLS livestream, Frame.io | SubmagicUpload and two linksFile upload, a YouTube link or a public Google Drive link. No RSS, Dropbox, Frame.io or livestream source on any page checked |
| REST API1 | OverlapYesTrigger a saved workflow, poll results, edit clips and transcripts, render | SubmagicYesOn every plan, metered in minutes: 10 a month on Starter and Pro, 100 on Business, packs above that |
| MCP server9 | OverlapYesmcp.overlap.ai with 30 tools; Codex and Claude Desktop | SubmagicYesapi.submagic.co/mcp, signed in with the API key; Claude Code, Claude Desktop, Cursor, Windsurf |
| Zapier / Make10 | OverlapNoNo Zapier or Make app | SubmagicYesZapier and Make, plus n8n, Google Drive and Gumloop |
| Webhooks8 | OverlapNoThe API is polled; watched sources start runs instead | SubmagicYesA webhookUrl on project and Magic Clips calls is notified when processing completes |
| Workflow builder (chained steps)11 | OverlapYesTrigger, editing nodes and an export, saved and reused | SubmagicPartialNo multi-step builder on any page checked; one API call chains captions, zooms, B-roll and music, and Zapier, Make or n8n chain the rest |
| Managed campaigns / done-for-you15 | OverlapYesOverlap’s team runs the campaign on accounts you own | SubmagicNoSoftware only; its agencies page treats the agency as the operator |
| Pay-per-view pricing1 | OverlapYesManaged campaigns are billed per delivered view, under a ceiling you set | SubmagicNoPer-member subscription, API minutes and the Magic Clips add-on |
| Owns the accounts1 | OverlapYesOn the platform and on managed campaigns | SubmagicYesYou connect your own profiles: 1 per platform on Pro, 3 on Business |
- 01Submagic pricing · checked
- 02Submagic homepage · checked
- 03Submagic help centre: how to use Magic Clips · checked
- 04Submagic help centre: how much does it cost to use Submagic · checked
- 05Submagic social media scheduler · checked
- 06Submagic API reference: publish project · checked
- 07Submagic API reference: Magic Clips · checked
- 08Submagic API docs: introduction · checked
- 09Submagic API docs: MCP server · checked
- 10Submagic integrations · checked
- 11Submagic help centre: how to use the API · checked
- 12Submagic help centre: changing aspect ratios · checked
- 13Submagic help centre: 52 new languages · checked
- 14Submagic help centre: free trial · checked
- 15Submagic for agencies · checked
- 16Submagic mission page · checked
- 17Overlap docs: workflows · checked
- 18Overlap docs: Find Clips · checked
- 19Overlap docs: Style Video · checked
- 20Overlap docs: Convert to Vertical · checked
- 21Overlap docs: brand kits and B-roll libraries · checked
- 22Overlap docs: linking social accounts · checked
- 23Overlap docs: social calendar · checked
- 24Overlap docs: API reference · checked
- 25Overlap docs: MCP server · checked
- 26Overlap docs: teams · checked
- 27Overlap docs: billing · checked
- 28Overlap: clipping campaigns for brands · checked
- 29Overlap docs: Add Music · checked
- 30Overlap docs: node config overrides · checked
Each row’s footnote is the Submagic source. Overlap’s column is read from its documentation and its own site, listed as sources 17 to 30.
Switching notes
Moving from Submagic to Overlap
What a team gives up and what it gains, in the same voice. The number after each line is its source in the list under the table.
What you give up
A published per-member price. Submagic prints every plan; Overlap’s platform is a custom quote from sales.1
Zapier, Make and n8n. Submagic lists all three, plus Gumloop; Overlap has none of them.10
Webhooks. Submagic notifies a webhookUrl when processing completes; Overlap’s API is polled.8
A printed language count. Submagic’s help centre lists captions in 100+ languages; Overlap’s docs publish no count.13
A look before you pay. Submagic lets you upload 3 short videos without a plan; Overlap publishes no free tier.14
AI eye contact correction and AI actors. Submagic lists both on Pro and Business; Overlap’s docs list neither.1
What you gain
Runs that start on their own. A workflow listens to a YouTube channel or playlist, a Dropbox or Frame.io folder, an RSS or podcast feed, an audio livestream or an RTMP/HLS stream.17
Nine publishing platforms today, including X, LinkedIn, Facebook, Threads, Snapchat and Bluesky, with cadence rules, approval and a calendar.22
Chained editing steps. Find Clips, Convert to Vertical, Style Video, B-roll, music, filler and curse-word removal and routing nodes in one saved workflow.17
A different meter. Overlap’s platform tracks processing hours and active workflows, not videos per member with a cap on each video’s length.27
The option to hand it over. Managed campaigns run by Overlap’s team on accounts you own, priced per delivered view.28
Overlap vs Submagic, answered
For turning long videos into short clips, yes. Both caption, reframe to 9:16 and post. They start from different places. Submagic is an editor for short videos: you upload a clip and it adds captions, B-roll, zooms and music, and long-video clipping is a separate add-on called Magic Clips. Overlap starts from the long video. A workflow watches a YouTube channel, a Dropbox folder, an RSS feed or a livestream, cuts the clips, styles them and posts them on a schedule. Overlap’s team can also run the whole campaign for you on accounts you own. Submagic sells software only.
Overlap posts to nine platforms from accounts you connect: TikTok, Instagram, YouTube including Shorts, X, LinkedIn, Facebook, Threads, Snapchat and Bluesky. Submagic’s scheduler page says it publishes and schedules to TikTok, Instagram Reels and Stories, and YouTube Shorts, and lists LinkedIn, Facebook and X as coming soon. Publishing is on its Pro and Business plans, not on Starter. Threads, Snapchat and Bluesky are not listed on any Submagic page we checked.
Submagic publishes its prices per member: Starter at $19 a month or $12 billed yearly, Pro at $39 or $23, Business at $69 or $41, and a custom tier through sales. Each plan counts videos per member and caps each video at 2, 5 or 30 minutes. Magic Clips, its long-video clipper, is a separate add-on that the help centre lists at $19 a month for 10 uploads. Overlap’s platform is priced on a custom quote; contact sales for one. It is billed on processing hours and active workflows, and managed campaigns are priced at $0.50 to $2.50 CPM on delivered views, up to a monthly ceiling you set.
Both do. Submagic has a REST API metered in minutes, with 10 a month included on Starter and Pro and 100 on Business, plus webhooks, an MCP server that uses the same API key, and Zapier, Make and n8n connections. Overlap has a REST API that triggers any saved workflow, polls results and renders clips, and an MCP server with 30 tools for Codex and Claude Desktop. Overlap has no Zapier or Make app and no webhooks; its watched sources start runs instead.
It can clip a long recording you hand it. Magic Clips takes a file upload, a YouTube link or a public Google Drive link and returns short clips, each with a virality score. It is an add-on subscription on top of a Submagic plan. None of the Submagic pages we checked lists an RSS or podcast feed, a Dropbox folder or a livestream as a source. Overlap watches all three, so a new episode or a live broadcast starts a run without anyone uploading it.
Two ways to buy
Run it yourself, or have us run it.
Overlap is an AI video clipping platform. Teams run it themselves, or Overlap's team runs managed clipping campaigns for them on accounts the customer owns, priced per delivered view.
The platform
See the AI video clipperRun it yourself
Connect the sources you already publish from, set the brand rules once, and let the workflow turn long recordings into edited, captioned clips. Your team reviews and posts to nine platforms from one calendar.
Managed campaigns
Plan a clipping campaignOr have us run it
Overlap's team runs the clipping campaign on accounts you own. You set a monthly ceiling, spend follows the views that were delivered, and the accounts, the posts and the audience stay yours.